Your recordings already generate demand. Now multiply it.
Recordings are your highest-intent lead source. But most of the pipeline value disappears after the live event. RepurposeYourContent turns every recording into retargeting content, nurture sequences, and multi-touch campaign assets that drive pipeline for months.
Start Driving Pipeline
The demand gen content gap is costing you pipeline
One-and-done recordings
You invest $5K-15K per recording in promotion, speakers, and production. After the live event, you send one replay email and move on. That's a 95% waste of your investment.
Slow content turnaround
It takes 2-4 weeks to turn a recording into follow-up content. By then, the topic is cold, your leads have moved on, and the competitive advantage is gone.
Not enough touches
B2B buyers need 15-20 touches before they convert. A single recording + replay email is just 2 touches. You need months of follow-up content from every event.
Turn every recording into a full-funnel campaign
RepurposeYourContent extracts the highest-value moments from your recordings and transforms them into assets mapped to every stage of the buyer journey.
Capture attention with bite-sized content
Extract the most provocative insights, hot takes, and data points from your recording and turn them into scroll-stopping social content. Video clips, quote cards, and audiograms that drive awareness and pull cold audiences into your funnel.
- 60-second video clips optimized for each platform
- Quote cards and image posts from speaker insights
- Platform-native formats for LinkedIn, X, Instagram
Build authority with long-form educational content
Turn your recording's deeper insights into SEO-ranking blog posts, educational LinkedIn carousels, and podcast episodes. These assets build trust with prospects who are actively researching solutions in your space.
- SEO-optimized blog posts with target keywords
- Thought leadership carousels for LinkedIn
- Podcast episodes to expand your reach
Close deals with targeted nurture sequences
Generate multi-touch email sequences that reference specific recording insights, case studies, and data points. Feed your nurture engine with content that moves prospects from "interested" to "ready to buy."
- 5-part email nurture sequences per recording
- Personalized follow-ups based on attendee engagement
- Case study summaries and ROI talking points
5x
More pipeline touches per recording
24hrs
From live event to full campaign
4mo
Content shelf life per recording
40+
Assets from one recording
The recording repurposing playbook for demand gen
A proven framework for turning every recording into a multi-month pipeline machine.
Pre-Event Teasers
Use clips from previous recordings to promote upcoming ones. Build anticipation with highlight reels and speaker quote cards.
Same-Day Follow-Up
Within hours of the live event, send a recap email with key takeaways and drop the first video clips on social media.
Week 1-4 Drip
Roll out blog posts, carousels, and podcast episodes across 4 weeks. Each piece drives back to a gated asset or demo request.
Evergreen Retargeting
Use video clips and quote cards as retargeting ad creative for months. The content stays relevant long after the live event.
Every format your demand gen team needs
One upload, six content formats. Pick the ones your team needs, or generate them all at once.
Video Clips
Short-form clips for LinkedIn, YouTube, and social ads.
Blog Posts
SEO-optimized articles from your spoken expertise.
Image Quotes
Branded quote cards from your best speaker moments.
Image Carousels
Branded slide decks for LinkedIn and Instagram.
Social Posts
Ready-to-publish captions and threads for every platform.
Audio Clips
Audio snippets with animated waveforms and captions.
3 steps. 72 hours.
A month of content.
Upload your recording
- Any platform: Zoom, YouTube, Vimeo, or a file
- No editing or prep required
- About 5 minutes of your time
We create your content
- A month of ready-to-post content from every recording
- On-brand voice, colours, and style
- Delivered within 72 hours
Review and approve
- Revision rounds on every delivery
- One-click approve
- Download from the dashboard
Two guarantees behind it:
- A month of content delivered to you within 72 hours.
- A revision round on every delivery until it's ready to post.
Questions from demand gen leaders
Everything you need to know about turning recordings into pipeline-driving campaigns.
Send us the recording and we deliver a full set of assets within 72 hours (48-hour priority on Growth and Scale) - not the weeks it usually takes to produce post-event content manually. You can have clips and posts scheduled within days of the live event.
Yes. Each asset type naturally maps to a funnel stage - clips and quote cards for top-of-funnel awareness, blog posts and carousels for mid-funnel education, and longer posts for consideration. You can organize each delivery by funnel stage in your workspace.
Yes. Video clips are delivered in standard ad dimensions (1080x1080, 1080x1920, 1920x1080) and can be used directly as LinkedIn, Meta, and YouTube ad creative. Quote cards and carousels also work as static ad units, which typically lowers creative production costs.
Every delivery is organized in your dashboard so you can see what you published where. Assets export in standard formats that drop straight into your scheduling, CRM, and marketing automation tools for tracking and attribution.
Yes. Everything is delivered in standard formats - MP4 video, PNG/PDF graphics, and ready-to-paste copy - compatible with any scheduling, email, or publishing platform you already use.
Yes. Just tell us the angle in your brief. We can produce recap highlights and "what you missed" assets to re-engage registrants who did not attend, alongside the standard content set from your recording.
Get more value from every recording
You already spent the money. You already did the work.
Now get a
month of ready-to-post content from it.