Webinar Glossary
Every webinar marketing, production, and repurposing term you need to know, defined in plain language.
A
Attendance Rate
The share of people who registered for a webinar and then attended live, also called the show-up rate. It tells you how well your reminders and timing worked. Read more →
Automated Webinar
A pre-recorded webinar set to run on a fixed schedule or on demand, designed to feel live and capture leads without anyone hosting it in real time. Read more →
B
Breakout Room
A smaller grouped session within a larger webinar or virtual event, used for focused discussion, hands-on workshops, or networking among attendees. Read more →
C
Co-Marketing Webinar
A webinar produced jointly with a partner brand to reach each other's audiences, share the workload and cost, and split the leads it generates. Read more →
D
Demand Generation Webinar
A top or mid-funnel webinar designed to create demand, capture leads, and warm up your pipeline rather than close a sale on the spot. Read more →
Drop-Off Rate
The share of attendees who leave a webinar before it ends, used to find the exact points where pacing or content lost the audience. Read more →
Dry Run
A complete rehearsal held before a live webinar to test the audio, video, slides, transitions, and flow so the real event runs without surprises. Read more →
E
Educational Webinar
A teaching-first webinar that helps the audience learn something useful rather than pitching a product, earning authority and trust over time. Read more →
Evergreen Webinar
An evergreen webinar is a pre-recorded session that stays available on demand and converts prospects without requiring you to present it live each time. Read more →
G
Gated Content
Gated content is any resource placed behind a registration or email form, so prospects exchange their contact details for access. Webinars are the classic example. Read more →
H
Hybrid Webinar
A hybrid webinar combines formats, blending a live broadcast with on-demand access or connecting an in-person audience with remote viewers in the same event. Read more →
L
Lead Capture
Lead capture is the act of collecting registrant data through a form so contacts can flow into nurture sequences and sales outreach. Read more →
Lead Magnet
A lead magnet is a valuable free resource offered in exchange for contact details. The webinar itself is often the lead magnet. Read more →
Live Webinar
A live webinar is a real-time broadcast where the presenter and audience interact through Q&A, polls, and chat as it happens. Read more →
O
On-Demand Webinar
An on-demand webinar is a recorded session that viewers can watch whenever they choose after registering, rather than at a fixed live broadcast time. Read more →
P
Panel Webinar
A panel webinar is a multi-speaker session where a moderator guides several guests through a discussion on a shared theme, rather than one presenter delivering a talk. Read more →
Product Demo Webinar
A product demo webinar walks prospects through a product live to move them toward evaluation, sitting lower in the funnel than educational sessions. Read more →
Q
Q&A Session
A Q&A session is the live segment of a webinar where attendees ask their own questions, producing answers that are some of the most repurposable content a webinar generates. Read more →
R
Registration Conversion Rate
Registration conversion rate is the percentage of landing-page visitors who go on to register for a webinar, a core measure of how well a registration page performs. Read more →
S
Sales Webinar
A sales webinar is a conversion-focused session designed to move attendees toward a purchase or a booked call, usually combining teaching with a clear offer. Read more →
Simulive
Simulive is a pre-recorded webinar broadcast at a scheduled time as if it were live, with the host present in the chat and Q&A to interact in real time. Read more →
W
Webinar
A webinar is a live or recorded online presentation delivered to an audience - a core B2B channel for teaching, demoing, and generating leads at scale. Read more →
Webinar Analytics
Webinar analytics are the metrics and dashboards used to measure how a webinar performed - from sign-ups and attendance to engagement and the leads it produced. Read more →
Webinar Clips
Webinar clips are short video segments cut from a longer webinar - sized for social feeds and ads - that carry one sharp point each in 30 to 90 seconds. Read more →
Webinar Engagement Rate
Webinar engagement rate is a composite measure of how actively attendees interact during a session, drawn from poll responses, chat activity, Q&A, and watch time. Read more →
Webinar Follow-Up Sequence
A webinar follow-up sequence is a series of emails sent after a session to attendees and no-shows that delivers the replay and drives the next step. Read more →
Webinar Funnel
A webinar funnel is the full path a prospect takes from first seeing your promotion through registering, attending, and converting into a lead or customer. Read more →
Webinar Highlights Reel
A webinar highlights reel is a short montage stitching together the best moments of a session, used to promote the replay or drive sign-ups for the next event. Read more →
Webinar Moderator
A webinar moderator is the person who runs the room behind the scenes - handling chat, Q&A, timing, and speaker intros so the presenter can stay focused on delivering the content. Read more →
Webinar Platform
A webinar platform is the software you use to host, run, and record online sessions - covering registration, streaming, interaction, and analytics. Read more →
Webinar Polls
Webinar polls are interactive questions asked during a session that boost engagement and capture useful data about what attendees think and intend to do. Read more →
Webinar Presenter
A webinar presenter is the expert or speaker who delivers the main content of a session, while a moderator handles timing and audience interaction. Read more →
Webinar Promotion
Webinar promotion is the set of tactics and channels - email, social, paid ads, partners - used to drive registrations and fill a session with the right audience. Read more →
Webinar Recording
A webinar recording is the raw video file captured during a session - the anchor asset that every clip, post, and article is built from later. Read more →
Webinar Registration Page
A webinar registration page is the landing page where people sign up for your session - the single page that turns interested visitors into registered attendees. Read more →
Webinar Reminder Email
A webinar reminder email is a pre-event message sent to registrants - usually 24 hours and one hour before - to lift the number of people who actually show up live. Read more →
Webinar Replay
A webinar replay is the recorded version of a live session, shared afterward so people who missed it - or want to revisit it - can watch on their own time. Read more →
Webinar Repurposing
Webinar repurposing is the practice of turning a single webinar into many assets - clips, social posts, articles, audiograms, and more - from one recording. Read more →
Webinar ROI
Webinar ROI measures the return a webinar generates against what it cost to produce and promote - covering pipeline, closed revenue, and the content it creates. Read more →
Webinar Slide Deck
A webinar slide deck is the set of presentation slides that structures the session - and a ready-made source for carousels, quote cards, and other repurposed content. Read more →
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